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SRI
International has worked collaboratively with its Lebanese
partners, the Social
and Cultural Development Association (INMA) and the Professional
Computer Association (PCA), to create the
DestinationLebanon website, under the sponsorship of the U.S.
Agency for International Development (USAID).
Webserv,
a Lebanese website development company, carried out the design and
development of this site. The purpose of the website is to
highlight lesser known cultural, historical, nature, and adventure
activities to complement the well-known attractions that are
covered in other more conventional websites.
This website is part of a broader, three-year
USAID
project to expand economic opportunities for people living in
rural areas of Lebanon. The
project targets the development of three industry clusters: tourism,
agribusiness, and information and computer technology.
By helping to increase employment and income opportunities
for people, the project aims to increase the quality of life and
living standards in Lebanon’s rural areas.
Other tourism development activities
sponsored by this project include hospitality training for hotel
and restaurant workers in rural areas provided by the Educational
Institute of the American Hotel and Lodging Association (AHLA-EI);
entrepreneurial training for those interested in starting small
tourism-related businesses; marketing of Lebanon as a tourist
destination overseas; and developing itineraries and packages that
take visitors off the beaten path to discover new opportunities
for outdoor adventure, historical and cultural tourism, and
ecotourism.
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